Project 2
Olive Young
App Redesign
As Olive Young continues expanding beyond Korea, this redesign explores how the brand’s mobile experience can evolve for the North American beauty market. The project focuses on visual refinement, cultural localization, and a shopping flow tailored to Western user expectations.
Why a redesign?
Olive Young's Korean app is loved for its rich catalogue and trend-driven shopping. However, entering the North American market requires clearer UX, simplified navigation, and a brand voice aligned with Western beauty consumers.
- North American users expect cleaner category structure and fewer steps per action.
- Product education and transparency are more important in NA than in Korea.
- Visual tone needed to shift from playful K-beauty to a more premium global aesthetic.
- Checkout flow must adapt to North American shopping habits and payment methods.
Design direction
The redesign blends Olive Young's energetic identity with a more international, minimalist UI direction. The goal was to maintain brand recognizability while improving clarity, hierarchy, and approachability for new users encountering K-beauty for the first time.
- Cleaner navigation with fewer layers and clearer entry points.
- Modernized visuals using soft neutrals, airy layout, and branded green accents.
- Card-based product modules that emphasize usability and scannability.
- Improved product pages with ingredient highlights and routine suggestions.
Key screens
Home & discovery
A redesigned home layout focused on trends, quick entry to categories, and stronger merchandising for first-time buyers entering K-beauty.
Product details
Clearer CTAs, ingredient callouts, shade/variant selection, and educational content to support shoppers unfamiliar with Korean brands.
Checkout & membership
A simplified checkout experience optimized for NA payment expectations such as Apple Pay, express checkout, and transparent fees.